Why OTT and Free Streaming Are Taking Over Entertainment

These days, OTT services are receiving a lot of love from users.

Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.

OTT platforms offer multiple contents via the internet.

Popular platforms include Netflix, Watcha, and TVING.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

One reason is that a wide variety of genres are available in one platform.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

Recently, FAST services have gained attention as an example of ad-based streaming.

An example is KT’s “Gi Live,” which attracted many users.

FAST is seen as a future growth engine in a slowing more info TV industry.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

In addition, the quality can be inferior to premium platforms.

Both markets will likely keep developing over time.

Free models could gain stronger popularity.

Enjoying content without financial pressure is a strong advantage.

I believe harmony between paid and free services is essential.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.

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